Global Institute of Entrepreneurship and Technology (GIET)

Insights & Guides

Digital Marketing Tips From Ghana’s Experts

Practical guides on ads, SEO, web development, AI and training — from the team that has run 5,600+ campaigns and trained 6,000+ people.

David Asaana

Ghana has no shortage of entrepreneurship training. Universities run enterprise modules, NGOs run startup bootcamps, banks and telcos sponsor SME programmes, and

David Asaana

Ghana now has more places to study digital marketing than ever — universities running professional certificates, private institutes, agency-led academies and a

David Asaana

Seeing “We noticed some unusual activity, so we’ve disabled your ad account”? This guide explains practical steps Ghanaian advertisers can take to review payment details, secure the account and request a review.

David Asaana

Seeing “Temporary Hold Unsuccessful” or “Insufficient Funds” in Meta Ads even though your card has money? This guide explains the likely causes and the practical steps to troubleshoot the problem in Ghana.

David Asaana

Seeing “Active” in Meta Ads Manager but getting zero impressions, messages or results? Here are the most common reasons your Facebook ad is active but not delivering and what Ghanaian businesses can do about them.

David Asaana

Facebook may ask you to verify a debit or credit card before you can continue advertising. This guide explains exactly how the verification process works, including where to find the verification code.

David Asaana

Learn how to set up Pay stack Mobile Money for a Ghanaian business, connect it to an ecommerce website, understand fees and test payments before going live.

David Asaana

Hiring a marketing consultant in Accra can help you turn scattered marketing activities into a focused growth strategy. Learn what consultants do, when to hire one, and how to choose the right fit for your Ghanaian business.

David Asaana

Want more Ghanaian customers to find your website on Google? These 15 practical SEO tips cover keyword research, local SEO, content, technical optimisation and conversion.

David Asaana

A successful online store needs more than attractive product photos. Learn what effective e-commerce website design in Ghana should include, from mobile-first UX and local payments to SEO, checkout and order management.

David Asaana

Planning an online store in Ghana or Accra? Learn realistic 2026 development costs, platform options, payment integrations, delivery considerations and the features your business actually needs.

David Asaana

If you run a business in Ghana today, digital marketing isn’t optional — it’s where your customers are looking, comparing, and deciding.

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