If you want to know how to edit placement in Facebook Ads, you can do it from the Ad Set level in Meta Ads Manager. Open the campaign, select the Ad Set, scroll to Placements, then choose Advantage+ placements or Manual placements, depending on your campaign strategy. The exact options available can vary by campaign objective, ad format and Meta’s current interface.
What Are Facebook Ad Placements?
Facebook ad placements determine where Meta can show your advertisement across its platforms and available inventory.
Depending on your campaign and the options Meta makes available, placements can include areas such as:
- Facebook Feed
- Facebook profile feed
- Instagram Feed
- Instagram profile feed
- Instagram Stories
- Facebook Stories
- Instagram Reels
- Facebook Reels
- Marketplace
- Messenger
- Meta Audience Network
The important point is that you should not choose placements simply because they are available. Your choice should match your campaign objective, creative format, audience and conversion goal.
For example, a Ghanaian fashion business promoting a product through a vertical video may approach placements differently from an Accra-based consultant running a lead-generation campaign.
How to Edit Placement in Facebook Ads
Here is the practical process.
1. Open Meta Ads Manager
Log in to your Meta advertising account and open the campaign you want to change.
At the campaign level, identify the campaign containing the ad set whose placements you want to edit.
2. Select the Ad Set
Meta’s campaign structure generally separates your campaign into three levels:
- Campaign – controls the overall objective.
- Ad Set – controls targeting, budget in some campaign setups, schedule and placements.
- Ad – contains the creative, copy, headline and destination.
For placement changes, go to the Ad Set level.
3. Click Edit
Select the relevant Ad Set and click Edit.
Meta may present different settings depending on your campaign type and the features available to your account.
4. Find the Placements Section
Scroll through the Ad Set settings until you reach Placements.
This is where you can see the placement option available for that campaign.
You may see Advantage+ placements or an option for Manual placements. Meta’s interface and terminology can change, so don’t be concerned if your screen looks slightly different from an older tutorial.
5. Choose Manual Placements When Appropriate
If your campaign allows manual placement selection and you need direct control, select Manual placements.
You can then review the individual placement categories available to your campaign.
This is particularly useful when your creative, audience or campaign data indicates that certain placements are unsuitable.
6. Select the Placements You Want
Review the available options and select the placements that make sense for your campaign.
For example, you might prioritize:
- Facebook Feed
- Instagram Feed
- Instagram Stories
- Instagram Reels
- Facebook Reels
- Marketplace, where relevant
You can deselect placements that you deliberately do not want to use.
Do not assume that removing a placement will automatically improve performance. The right decision depends on actual campaign data.
Meta itself emphasizes evaluating performance across placements and testing rather than assuming one placement is universally best.
7. Check Your Creative
Before publishing the change, make sure your creative works properly for the placements you selected.
This matters because a square image designed for a Feed placement may not look as good in a vertical Stories or Reels environment.
For example:
| Placement | Creative to consider |
|---|---|
| Facebook Feed | Square or vertical image/video |
| Instagram Feed | Square or vertical creative |
| Instagram Stories | Vertical 9:16 creative |
| Instagram Reels | Vertical 9:16 video |
| Facebook Reels | Vertical video |
| Marketplace | Product-focused creative |
One creative does not necessarily perform equally well everywhere.
8. Publish the Changes
Once you have reviewed your placement selections, click Publish.
Meta will process the changes, and the updated settings will apply according to the platform’s review and delivery process.
Advantage+ Placements vs Manual Placements
One of the most important decisions when editing placement in Facebook Ads is whether to allow Meta to select placements automatically or choose them yourself.
| Feature | Advantage+ Placements | Manual Placements |
| Control | Lower | Higher |
| Meta chooses delivery opportunities | Yes | Limited by your selections |
| Useful for testing broad delivery | Yes | Less so |
| Placement-specific control | Limited | Strong |
| Best for | Data-driven broad delivery | Specific campaign requirements |
Advantage+ placements should not automatically be treated as bad.
Meta’s automated systems are designed to distribute delivery across eligible opportunities. In some campaigns, allowing broader delivery can help the system find opportunities that you might otherwise exclude.
On the other hand, manual placement selection can be useful when you have a clear business reason to control where your ads appear.
Should You Remove Audience Network or Messenger?
This is where many Facebook advertising tutorials become too absolute.
You may see advice telling advertisers to immediately remove Audience Network or Messenger. That is not a universal rule.
Audience Network, for example, is a distinct Meta advertising environment with multiple ad formats, and Meta continues to update how those placements work.
Instead of removing a placement simply because someone says it is ineffective, check your own campaign data.
Ask:
- Is the placement generating quality clicks?
- Is it producing leads?
- Are those leads relevant?
- Is it producing purchases?
- What is the cost per result?
- Does the placement generate conversions or only cheap traffic?
For a Ghanaian business spending GHS 500 or GHS 2,000 on a campaign, cost per meaningful business result matters more than simply getting inexpensive clicks.
How We Approach Placement Decisions at GIET
In our campaigns, we avoid treating placement selection as a one-size-fits-all setting.
A campaign promoting a restaurant in Accra may need a different approach from one promoting a real estate property, online course or ecommerce product.
For example, if a business is running a lead campaign for a service, we would look beyond impressions and clicks and examine the quality of enquiries generated from different placements.
Meta also recommends evaluating advertising performance holistically rather than relying on one metric in isolation.
That is why placement testing should be connected to your actual business objective.
If your goal is WhatsApp enquiries, measure qualified conversations. If your goal is ecommerce sales, measure purchases and conversion value. If your goal is lead generation, examine the quality and cost of leads.
Common Mistakes When Editing Facebook Ad Placements
1. Removing placements without checking data
A placement with a higher cost per click may still generate better customers.
2. Using the same creative everywhere
A creative that looks excellent in Feed may be poorly formatted for Reels or Stories.
3. Changing too many things at once
If you change the audience, creative, budget and placements simultaneously, it becomes harder to determine what caused the performance change.
4. Optimizing for cheap clicks
A cheap click is not necessarily a valuable customer.
5. Following old Facebook Ads tutorials blindly
Meta frequently changes Ads Manager features, labels and available options. A tutorial recorded several years ago may not match the interface you see today.
A Better Way to Test Placements
If you have enough campaign data, use a structured testing approach.
- Define your objective. Decide whether you care about leads, sales, messages, traffic or another measurable result.
- Select appropriate placements. Start with placements that fit your creative and audience.
- Keep other variables reasonably consistent.
- Allow enough delivery for meaningful data.
- Compare business results, not just clicks.
- Keep what works and investigate what does not.
Meta’s own testing guidance emphasizes controlling variables when testing and measuring performance rather than making assumptions about which option will win.
When Should You Use Manual Placements?
Manual placement selection can make sense when:
- Your creative only fits specific formats.
- You have reliable placement-level performance data.
- A placement is unsuitable for your offer.
- Your campaign requires a particular user experience.
- You want to isolate placements for a structured test.
- You have a clear reason to restrict delivery.
However, manual does not automatically mean better.
If you have limited data, restricting delivery too aggressively can reduce the opportunities available to Meta’s delivery system.
What Ghanaian Businesses Should Consider
For businesses advertising in Ghana, placement decisions should ultimately connect to the way your customers actually respond.
A local clothing brand might promote products through Instagram and Facebook visual placements. A training company may focus on generating enquiries for courses. A property company may use video and lead-generation campaigns to attract prospective buyers.
The right setup depends on the business.
If you are spending GHS 20, GHS 50 or GHS 100 per day, avoid making major decisions based on one day’s results. Look for patterns and connect your advertising data to actual enquiries, purchases or other business outcomes.
If you need help managing the wider strategy, GIET provides Facebook and Instagram advertising services in Ghana alongside broader digital marketing support.
Final Takeaway
Learning how to edit placement in Facebook Ads is straightforward: open Meta Ads Manager, go to the relevant Ad Set, find Placements, select the appropriate option and publish your changes.
The harder part is deciding which placements deserve your budget.
Don’t remove Audience Network, Messenger or another placement simply because an old tutorial says they are ineffective. Test your campaigns, check placement-level performance and judge results against your actual business objective.
For businesses that want stronger Facebook and Instagram campaigns without making placement decisions based on guesswork, a structured advertising strategy can make a significant difference.
Need help choosing, testing and optimizing the right Facebook and Instagram ad placements for your Ghanaian business?
Talk to GIET about your Facebook and Instagram advertising strategy and let our team help you build campaigns around measurable business results.
Explore Facebook and Instagram advertising services in Ghana or book a call with GIET.
FAQs
Open Meta Ads Manager, select your campaign, go to the relevant Ad Set, click Edit, find Placements, choose the available placement option and publish your changes.
Placement settings are normally found at the Ad Set level. However, the exact interface and available options can vary depending on the campaign type and Meta’s current advertising features.
Yes, where Manual placements are available for your campaign, you can select individual eligible placements instead of allowing Meta to determine delivery automatically.
Neither is universally better. Advantage+ placements can give Meta more delivery opportunities, while manual placements provide more control. Your campaign objective, creative and performance data should guide the decision.
Not automatically. Test it against your campaign objective and evaluate meaningful results such as qualified leads, purchases or conversion value rather than assuming the placement is ineffective.
Meta regularly changes Ads Manager features and placement availability. Your options can also depend on your campaign objective, ad format, account setup and other eligibility factors.
Still stuck after trying this? Grab our free Meta Ad Account Recovery Checklist, or book a private 1-on-1 session with David Asaana and we’ll work through it together — see how it works (0).