GIET Academy · 12 Weeks
Become a Complete Digital Marketer in 12 Weeks
Facebook & Instagram Ads, Google & YouTube Ads, SEO, TikTok, Email & WhatsApp, AI tools and analytics — taught hands-on by practitioners who have run 5,600+ real campaigns and managed over $2M in ad spend.
Duration
Sessions
Investment
Next Intake
Course at a Glance
The Professional Certificate in Digital Marketing at GIET is a 12-week, 24-session practical course in Accra, Ghana, available in person or live online, covering Facebook and Instagram Ads, Google and YouTube Ads, SEO, TikTok marketing, WhatsApp and email marketing, AI tools and analytics, and finishing with a live campaign you plan and run yourself. The fee is GHS 3,500 — the same in person or online — and the next intake starts 15 September 2026.
| Course | Professional Certificate in Digital Marketing |
|---|---|
| Provider | GIET — Global Institute of Entrepreneurship and Technology, Accra, Ghana |
| Duration | 12 weeks |
| Sessions | 24 live sessions plus a final project |
| Start date | 15 September 2026 |
| Format | In person in Accra or live online — same classes, same certificate |
| Schedule | Weekday Career Track (Tuesdays & Thursdays) or Weekend Business Track (Saturdays) |
| Venue | 3rd Floor, Star Oil Filling Station Building, Opposite Texpo Market, Spintex Road, Accra |
| Fee | GHS 3,500 (same price in person or online) |
| Payment | Instalment option available — at least half on registration, the balance before classes begin |
| Certificate | GIET Certificate of Completion, with preparation for the free Google Ads, Meta Blueprint and HubSpot exams |
| What you learn | Facebook & Instagram Ads, Google & YouTube Ads, SEO, TikTok marketing, WhatsApp & email marketing, content creation, AI tools for marketing, analytics and reporting |
| Who it is for | Business owners, entrepreneurs, career starters, graduates, marketing staff and freelancers |
| Instructor | David Asaana |
| Language | English |
Who It’s For
This Course Is For You If…
- Career starters who want an employable, freelance-ready skill set in 12 weeks
- Business owners who want to run their own marketing properly and stop wasting money
- Marketing staff whose companies need real in-house digital capability
- Complete beginners — no prior experience needed, just a laptop and a smartphone
Curriculum
12 Weeks, Week by Week
Every topic is practical — you do it in class, not just watch it.
How businesses actually grow online; customer journeys; choosing the right channels; setting up your business pages and profiles properly.
Ad copywriting, hooks and offers; Canva and CapCut basics; what makes Ghanaian audiences stop scrolling and click.
Ads Manager from zero; campaign objectives; WhatsApp, message and call campaigns; how to boost a post the right way.
Targeting that works in Ghana; custom and lookalike audiences; the Meta Pixel and Conversions API; standard events and custom conversions.
Retargeting warm buyers; A/B testing; reading your results in Ads Manager on desktop and the mobile app; scaling what works.
How Search campaigns work; keyword intent and research; ad groups and quality score; local campaigns for Ghanaian businesses.
Conversion tracking; Display and YouTube campaigns; budgets and bidding strategies that don’t waste money.
How Google ranks pages; keyword research; on-page SEO; Google Business Profile and local SEO; writing content that ranks.
When TikTok works and when it doesn’t; TikTok Ads Manager; organic reach versus paid — and why the difference matters.
Building a list you own; broadcasts and automation; follow-up sequences that turn clicks into paying customers.
ChatGPT and AI for ad copy, creative and research; Google Analytics 4 basics; building a simple reporting dashboard.
Plan and launch a real campaign for a real business; sit your Google Ads and Meta certification exams; portfolio review and graduation.
Inside a GIET training session in Accra — live teaching and hands-on support at our Spintex Road classroom.
Schedule & Format
Two Tracks. In the Room or Live Online.
Weekday Career Track
Tuesdays & Thursdays · 10:00am – 1:00pm
For students, graduates and career-changers
Build a job-ready, freelance-ready skill set
Hands-on practicals every session
Weekend Business Track
Saturdays · 9:00am – 1:00pm
For business owners, managers & professionals
Apply every lesson to your own business
No need to leave your job
Every session runs in our Accra training hall (20 seats) and live on Zoom at the same time — with recordings for revision. Learn from anywhere in Ghana, or the world.
Training Venue & Directions
How to find us: We are on the 3rd floor of the Star Oil filling station building on Spintex Road, directly opposite Texpo Market, Accra.
Counting the ground level as the 1st floor, go up two levels. Most visitors stop one floor short at the middle floor — if that happens, simply continue up one more level.
If you have any trouble finding us, call 059 951 1825 when you arrive and someone will come down to meet you.
Investment
Simple, Honest Pricing
In-Person · Accra
- All 24 live sessions in our Accra hall
- Hands-on supervision and practicals
- Zoom access + recordings included
- GIET certificate + international certifications
- Limited to 20 seats per cohort
Live Online
- Same live classes on Zoom
- All recordings for revision
- Class WhatsApp group + materials
- GIET certificate + international certifications
- Join from anywhere
Payment plan available: at least 50% to enrol, balance before classes begin. Ask us about group and staff-training rates.
Certification
What You Graduate With
- GIET Professional Certificate in Digital Marketing
- Official Google Ads certification (free exam via Google Skillshop)
- Meta Blueprint certification preparation
- HubSpot certifications (content, email and SEO)
- A real campaign in your portfolio — planned, launched and measured
GIET is a registered entrepreneurship and digital skills training institute. Our certificates are skills certificates — proof you can do the work — not academic degrees. That’s the point.
Questions & Answers
Frequently Asked Questions
Yes. Online students join the same live classes on Zoom, receive every recording, the class materials and the WhatsApp group, and earn exactly the same certificates.
Yes. The course starts from zero and moves practically, step by step. Most of the 6,000+ people we have trained started with no background in marketing.
That is exactly why the Weekend Business Track exists. You apply every lesson directly to your own business as you learn it.
Yes. Pay at least 50% to secure your seat, and the balance before classes begin on 15 September 2026.
A laptop (strongly recommended) and a smartphone. If you do not have a laptop yet, talk to us — in-person students can use training machines when available.
Yes. Graduates stay in the alumni WhatsApp community, and we run refresher clinics for past students.
How to Apply
Applying Takes Two Minutes — And It’s Free
- Fill the application form below — choose your course, track and whether you’ll attend in person or online.
- Our admissions team contacts you within 24 hours, usually on WhatsApp, to confirm your details.
- We confirm your seat, then you pay 50% to secure it. The balance is due by mid-course.
- No application fee. Applying does not commit you to payment.
Intake Calendar
Four Intakes a Year
Each cohort runs for three months. Choose the intake that fits your schedule — enrolment opens about four weeks before each start date.
Intake 1 · Now Enrolling
Starts Tuesday 15 September
Intake 2
Starts the first working day of January
Intake 3
Starts the first working day of April
Intake 4
Starts the first working day of July
Enrol for 15 September 2026
Apply Now — Seats Are Limited
In-person seats are limited to 20 per cohort. Fill this form or message us on WhatsApp and our admissions team will confirm your spot, payment options and start date.