Global Institute of Entrepreneurship and Technology (GIET)

Insights & Guides

Digital Marketing Tips From Ghana’s Experts

Practical guides on ads, SEO, web development, AI and training — from the team that has run 5,600+ campaigns and trained 6,000+ people.

David Asaana

WhatsApp is one of the most practical channels Ghanaian businesses can use to communicate with prospects, follow up on enquiries and generate sales. This guide explains how to use WhatsApp for business marketing effectively.

David Asaana

Google Ads and Facebook Ads serve different purposes. This practical Ghana-focused guide compares intent, targeting, costs, industries and campaign goals so you can decide where your advertising budget should go.

David Asaana

Facebook and Instagram are where most Ghanaians spend their time online — which makes them the most powerful, and most cost-effective, place

David Asaana

Ghana’s technology sector is one of the fastest-moving parts of the economy. From fintech in Accra to web and software teams serving

David Asaana

Want customers to pay with MTN MoMo, Telecel Cash or AirtelTigo Money directly from your website? This guide explains how Ghanaian businesses can add online mobile money payments using payment gateways such as Paystack and Hubtel.

David Asaana

Want more customers to find your business when they search nearby? This practical guide explains Local SEO Ghana, Google Business Profile optimisation, reviews, local content, and how to improve your Google Maps visibility.

David Asaana

Your website is often the first serious impression people get about your business. Before many customers call, visit your office, send a

David Asaana

If you want to know how to start an online store in Ghana, begin with a product people already want, a clear

David Asaana

Wondering how much a website costs in Ghana? This 2026 guide explains realistic GHS price ranges, eCommerce costs, ongoing expenses and what to consider before hiring a web developer.

David Asaana

Every growing business in Ghana reaches the same point: word-of-mouth and the occasional social media post stop being enough. You need a

David Asaana

Picking an advertising agency in Ghana is one of the highest-leverage decisions a business owner makes — and one of the easiest

David Asaana

If you are asking who is the best digital marketer in Ghana?, the honest answer is that the best person depends on

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