Global Institute of Entrepreneurship and Technology (GIET)

Insights & Guides

Digital Marketing Tips From Ghana’s Experts

Practical guides on ads, SEO, web development, AI and training — from the team that has run 5,600+ campaigns and trained 6,000+ people.

David Asaana

Facebook may ask you to verify a debit or credit card before you can continue advertising. This guide explains exactly how the verification process works, including where to find the verification code.

David Asaana

Learn how to set up Pay stack Mobile Money for a Ghanaian business, connect it to an ecommerce website, understand fees and test payments before going live.

David Asaana

Hiring a marketing consultant in Accra can help you turn scattered marketing activities into a focused growth strategy. Learn what consultants do, when to hire one, and how to choose the right fit for your Ghanaian business.

David Asaana

Want more Ghanaian customers to find your website on Google? These 15 practical SEO tips cover keyword research, local SEO, content, technical optimisation and conversion.

David Asaana

A successful online store needs more than attractive product photos. Learn what effective e-commerce website design in Ghana should include, from mobile-first UX and local payments to SEO, checkout and order management.

David Asaana

Planning an online store in Ghana or Accra? Learn realistic 2026 development costs, platform options, payment integrations, delivery considerations and the features your business actually needs.

David Asaana

If you run a business in Ghana today, digital marketing isn’t optional — it’s where your customers are looking, comparing, and deciding.

David Asaana

Ghanaians are among the most active social media users in the region — Facebook, Instagram, TikTok, and WhatsApp are woven into daily

David Asaana

Meta is using AI across audience selection, creative optimisation and campaign delivery. Learn how Ghanaian businesses can use AI Facebook Ads effectively without handing strategy entirely to automation.

David Asaana

Many Ghanaian businesses focus heavily on generating new leads but neglect the people who already showed interest. Learn how retargeting and structured follow-up can help turn more warm prospects into customers.

David Asaana

Facebook Ads Manager can show dozens of numbers, but not every metric tells you whether your campaign is working. Learn what CPM, CPC, CTR and ROAS actually mean and which metrics deserve your attention.

David Asaana

It’s the question every business owner wants answered before the sales pitch: what will this actually cost me? The honest answer for

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