Google Ads
Google Ads Management in Ghana — Put Your Brand in Front of Buyers
With 450+ Google Ads campaigns managed, we build search, display and YouTube campaigns that reach customers at the exact moment they’re ready to buy — and we optimise relentlessly for return on ad spend.
What’s Included
Everything You Get
- Google Search & Shopping ads
- Display & remarketing campaigns
- YouTube advertising
- Keyword & competitor research
- Conversion tracking setup
- Landing page alignment
- Ongoing optimisation & reporting
Who This Is For
Built for Businesses People Are Already Searching For
Google Ads works when there is existing demand. If people already type what you sell into Google, this is the fastest route to them.
- Service businesses customers search for by name or need — plumbers, clinics, lawyers, schools, IT, logistics
- B2B and high-value services where one client is worth a lot
- E-commerce stores wanting purchases tracked properly
- Businesses tired of paying for clicks that never become enquiries
- Local businesses that need to appear in Google Maps and local searches
- Anyone who tried Google Ads once, saw the budget vanish, and stopped
Problems We Solve
Why Most Google Ads Budgets Get Wasted
We have managed more than 450 Google Ads accounts. The same handful of problems appear again and again.
No negative keywords
Without them you pay for “free”, “jobs”, “salary” and every other irrelevant search. This alone can waste half a budget.
Keywords that are far too broad
Broad match without control sends your ad to searches you would never choose. We structure keywords around real buying intent.
No conversion tracking
If Google does not know what a conversion is, it cannot optimise for one. We set up proper conversion tracking — including for businesses without a website.
Ads pointing at a weak page
Sending paid traffic to a slow, unclear or mobile-hostile page wastes every click. The landing page matters as much as the campaign.
Accepting Google’s defaults
The recommendations tab is designed to increase spend. We treat it as a suggestion, not an instruction.
No local structure
For Ghanaian businesses, location targeting, call extensions and Google Business Profile alignment often decide whether the phone rings.
Our Process
How We Manage Your Google Ads
A structured approach across Search, Display and YouTube — built on 450+ accounts.
Keyword & intent research
We find the searches that indicate someone ready to buy, and the ones to exclude before they cost you anything.
Account structure
Clean campaign and ad group structure so each ad matches the search closely — better quality score, lower cost per click.
Conversion tracking
Google Tag, conversion actions, call tracking and, where relevant, offline conversions. You will know what each cedi returns.
Ads & landing page
Ad copy and extensions written for intent, pointed at a page built to convert — we can build that page too.
Bidding & budget control
We start with control, gather data, then move to smart bidding once there is enough signal to justify it.
Ongoing optimisation
Search term reports, negative keywords, bid adjustments and testing every month — with reporting you can actually read.
What Makes Us Different
Why Businesses Choose GIET for Google Ads
- 450+ Google Ads accounts managed
- We build for the Ghanaian market — local intent, local competition, local buying behaviour
- Conversion tracking is standard, not an upsell
- You keep ownership of your Google Ads account and all its history
- We can build or fix the landing page as well, so the whole path works
- Clear monthly reporting in plain language, tied to leads and sales
Timeline: what to expect
Research and setup take about a week. Search campaigns often produce enquiries in the first days because the demand already exists, but give it 30 days of data before judging — the first weeks are for gathering search terms and cutting waste. Cost per lead usually improves steadily from month two.
Investment
Your Google spend goes directly to Google in your own account; our management fee is separate and quoted on scope. Search is generally cheaper per lead than most people expect in Ghana, but budget must match competition in your niche. Book a free call for a realistic minimum for your goal.
Why GIET
Proof, Not Just Promises
Led by David Asaana — author of 4 books and a digital marketing educator with 2.5M+ YouTube views.
Proven Results
Real Results, Not Just Promises
We’ve turned ad spend into tracked, profitable growth for brands across four continents — with verifiable numbers, not vague claims.
That’s over GHS 24M in ad spend managed and an estimated GHS 120M+ in client revenue generated. See the full breakdown, taken straight from live ad accounts.
Questions & Answers
Frequently Asked Questions
Your spend goes directly to Google and depends on your industry’s competition; our management fee is separate and based on scope. Search often costs less per qualified lead than people expect, because you only pay when someone actively searching clicks.
Google captures people already searching for what you sell. Meta creates demand among people who were not looking yet. If customers search for your service by name, start with Google. Many businesses eventually run both.
Yes. We can track calls, WhatsApp clicks and form submissions in several ways, and we will set up whatever your setup allows.
Yes. YouTube sits inside Google Ads, and we run Display and YouTube campaigns alongside Search where they fit the goal.
You do. We work inside your account so the history, data and learning stay with your business permanently.
About a week for research and setup. Search campaigns can produce enquiries quickly, but the first 30 days are largely about collecting search-term data and cutting waste. Cost per lead typically improves from month two.
In the accounts we audit it is nearly always missing negative keywords, keywords that are too broad, no conversion tracking, or a landing page that cannot convert. We will tell you which it was.
Usually yes, and often that is better — an account with history can carry useful data. We audit first and tell you honestly whether to repair or rebuild.
Let’s Grow Your Business
Book Your Free Strategy Call
Tell us about your goals and we’ll show you exactly how google ads can grow your leads and sales — no obligation.