GIET Academy · 2 Weeks
Master Google Ads: Reach Customers the Moment They Search
From your first Search campaign to conversion tracking that proves what your money returns — taught from experience across 450+ Google Ads accounts.
Duration
Sessions
Investment
Next Intake
Who It’s For
This Course Is For You If…
- Businesses whose customers actively search for what they sell
- Anyone who has run Google Ads and watched the budget disappear
- Marketers who need to prove return on ad spend with real tracking
- Freelancers and agencies adding Google Ads to their services
Curriculum
Six Sessions, Start to Finish
Every topic is practical — you do it in class, not just watch it.
Account structure; how the auction works; keyword intent and research that finds buyers, not browsers.
Building campaigns and ad groups; writing ads that earn the click; extensions; local campaigns for Ghanaian businesses.
Tracking calls, forms and WhatsApp — with or without a website; Google Tag basics; knowing exactly what each cedi produced.
Choosing bid strategies; controlling spend; negative keywords that stop waste; improving quality score to pay less per click.
Running YouTube and Display campaigns; remarketing to people who already visited you.
Reading reports; cutting what fails and scaling what works; Google Ads certification exam preparation (Skillshop).
GIET training in session — practical, not theoretical.
Schedule & Format
Two Tracks. In the Room or Live Online.
Weekday Career Track
Tuesdays & Thursdays · 10:00am – 1:00pm
For students, graduates and career-changers
Build a job-ready, freelance-ready skill set
Hands-on practicals every session
Weekend Business Track
Saturdays · 9:00am – 1:00pm
For business owners, managers & professionals
Apply every lesson to your own business
No need to leave your job
Every session runs in our Accra training hall (20 seats) and live on Zoom at the same time — with recordings for revision. Learn from anywhere in Ghana, or the world.
Investment
Simple, Honest Pricing
In-Person · Accra
- All 6 sessions in our Accra hall
- Work on your own live account
- Recordings + materials included
- GIET certificate + Google exam prep
Live Online
- Same 6 live sessions on Zoom
- All recordings for revision
- Class WhatsApp group
- GIET certificate + Google exam prep
Prefer private training? VIP One-on-One is GHS 2,500. Want your campaign built and managed for you? Ask about our Google Ads management service.
Certification
What You Graduate With
- GIET Certificate in Google Ads
- Official Google Ads certification (free exam via Skillshop)
- A live, tracked campaign in your own account
GIET is a registered entrepreneurship and digital skills training institute. Our certificates are skills certificates — proof you can do the work — not academic degrees. That’s the point.
Questions & Answers
Frequently Asked Questions
Yes. Online students join the same live classes on Zoom, get all recordings and materials, and earn the same certificate.
Yes. We start from the basics and move practically. No prior experience is required.
Yes — at least 50% to enrol and the balance before classes begin.
A laptop is strongly recommended. For ads courses you can also follow along on a smartphone, and we teach the mobile Ads Manager app too.
How to Apply
Applying Takes Two Minutes — And It’s Free
- Fill the application form below — choose your course, track and whether you’ll attend in person or live online or online.
- Our admissions team contacts you within 24 hours, usually on WhatsApp, to confirm your details.
- We confirm your seat, then you pay 50% to secure it. The balance is due by mid-course.
- No application fee. Applying does not commit you to payment.
Enrol for September 2026
Apply Now — Seats Are Limited
In-person seats are limited to 20 per cohort. Fill this form or message us on WhatsApp and our admissions team will confirm your spot, payment options and start date.