Marketing Consulting
Marketing Consulting for Founders & Teams
Sometimes you don’t need done-for-you — you need clarity. Book strategic consulting with David Asaana and the GIET team to fix what’s not working and map a growth plan you can execute with confidence.
What’s Included
Everything You Get
- Growth strategy sessions
- Marketing & funnel audits
- Ad account reviews
- Brand & positioning advice
- Team training & upskilling
- 90-day growth roadmaps
- Ongoing advisory options
Who This Is For
For Founders and Teams Who Need Direction, Not Just Execution
Sometimes the problem is not the ads. It is the offer, the pricing, the funnel, or the fact that nobody owns marketing internally.
- Founders spending on marketing without knowing what is actually working
- Businesses with an in-house team that needs direction and standards
- Companies about to hire an agency who want to make the right choice
- Businesses whose sales have plateaued despite steady activity
- Organisations planning a launch, a rebrand or entry into a new market
- Teams that need a marketing plan they can actually execute, not a slide deck
Problems We Solve
What We Usually Find
Most businesses that come to us for consulting have effort without a system. These are the recurring causes.
Activity without strategy
Posting, boosting and occasional campaigns — but no defined customer, offer or funnel behind any of it.
No idea what a customer costs
Without cost per lead and cost per sale, every marketing decision is a guess and every budget conversation is an argument.
The offer, not the marketing
Often the ads are fine and the offer is the problem: unclear value, wrong price point, or no reason to act now.
A leaking funnel
Enquiries arrive and die. No follow-up, slow WhatsApp replies, no retargeting, no second attempt.
Wrong channel for the business
Some businesses belong on Google, some on Meta, some on referral and reputation. Spending on the wrong one is expensive.
No internal ownership
When nobody owns marketing, agencies get blamed and results stay flat. We help you fix the structure, not just the campaign.
Our Process
How Consulting Works
Practical, hands-on, and built around your numbers — not a generic framework.
Discovery
We look at your business honestly: offer, pricing, margins, customers, current marketing and what has already been tried.
Audit
Ad accounts, website, analytics, Google Business Profile, follow-up process. We find where money and enquiries are leaking.
Strategy
A clear plan: who you are targeting, what you are offering, which channels, what budget, and what success looks like in numbers.
Roadmap
A prioritised sequence of actions with owners and timelines — what to do first, and what to deliberately ignore for now.
Implementation support
We can execute it, train your team to, or work alongside the agency you already use. Your choice.
Review
We check the numbers against the plan and adjust. Strategy that is never reviewed is just a document.
What Makes Us Different
Why Founders Work With GIET
- We are practitioners — we run the campaigns we advise on, every day
- 5,600+ campaigns and $2M+ in managed ad spend behind the advice
- We will tell you when marketing is not your problem
- We can train your team so the capability stays in your business
- Ghanaian market experience across retail, services, education, real estate, health and e-commerce
- Plain language, specific numbers, no jargon and no dependency by design
Timeline: what to expect
A focused audit and strategy session is usually completed within one to two weeks. Ongoing advisory typically runs monthly or quarterly. Most clients see the biggest early gains from fixing follow-up and tracking — changes that cost nothing extra in ad spend.
Investment
Consulting is quoted by scope: a one-off audit and strategy engagement, or ongoing advisory with regular reviews. Team training can be added. Book a free call, tell us where you are stuck, and we will propose the smallest engagement that solves it.
Why GIET
Proof, Not Just Promises
Led by David Asaana — author of 4 books and a digital marketing educator with 2.5M+ YouTube views.
Proven Results
Real Results, Not Just Promises
We’ve turned ad spend into tracked, profitable growth for brands across four continents — with verifiable numbers, not vague claims.
That’s over GHS 24M in ad spend managed and an estimated GHS 120M+ in client revenue generated. See the full breakdown, taken straight from live ad accounts.
Questions & Answers
Frequently Asked Questions
A clear picture of what is and is not working, a written strategy covering audience, offer, channels and budget, and a prioritised roadmap with timelines. Not a generic template — a plan built on your numbers.
Consulting works on the decisions above the campaigns: the offer, pricing, channel choice, funnel and follow-up. Sometimes the outcome is that we run the ads; sometimes it is that you fix follow-up and need no extra spend at all.
Yes. We regularly set direction and standards for an in-house team, or provide oversight so you can hold your current agency accountable.
Yes. Any GIET Academy programme can be delivered in-house for your staff, so the capability stays inside your business.
A focused audit and strategy engagement usually completes within one to two weeks. Ongoing advisory typically runs monthly or quarterly.
It is quoted by scope — a one-off audit and strategy is different from ongoing advisory with reviews and training. Book a free call and we will propose the smallest engagement that solves your problem.
Then we say so. Sometimes the issue is pricing, capacity, product or follow-up. Telling you that is more valuable than selling you campaigns that cannot work.
We have worked across retail, professional services, education, real estate, health, construction, travel and e-commerce in Ghana and internationally.
Let’s Grow Your Business
Book Your Free Strategy Call
Tell us about your goals and we’ll show you exactly how marketing consulting can grow your leads and sales — no obligation.