Global Institute of Entrepreneurship and Technology (GIET)

Facebook & Instagram Ads

Running, optimising and scaling Meta ad campaigns for Ghanaian businesses.

Facebook Ads vs Instagram Ads: Which One Actually Converts in Ghana?

There’s a belief among Ghanaian business owners that Instagram is the “serious” platform — younger, more stylish, better customers — and that Facebook is where older people go to argue about politics. From that belief follows a conclusion: run the ads on Instagram, that’s where the buyers are. It sounds reasonable. It’s also, in most

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TikTok Ads vs Facebook & Instagram Ads in Ghana: What Nobody Tells You

TikTok has exploded in Ghana. Everyone can see it — the views, the trends, the young audience, the creators building followings from nothing. So business owners reach an understandable conclusion: “TikTok is where the attention is, so that’s where I should put my ad money.” That conclusion is costing Ghanaian businesses real money. Not because

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