Global Institute of Entrepreneurship and Technology (GIET)

Digital Marketing Strategy

Agencies, budgets, pricing and choosing the right marketing partner.

Ghana Facebook & Instagram Ads Benchmarks — GIET

Ghana Facebook & Instagram Ads Benchmarks 2026: 200 Campaigns Analysed

Advertising on Facebook and Instagram in Ghana costs a typical business about GHS 5.02 for each WhatsApp or Messenger conversation it starts, and about GHS 18.99 to show an ad to 1,000 people. Those figures come from 200 real campaigns run for 29 Ghanaian businesses between January and September 2026. The bigger finding is not a price.

Ghana Facebook & Instagram Ads Benchmarks 2026: 200 Campaigns Analysed Read More »

Digital Marketing Services in Ghana: The Complete Guide

If you run a business in Ghana today, digital marketing isn’t optional — it’s where your customers are looking, comparing, and deciding. But “digital marketing” is an umbrella term covering many different services, and knowing which ones your business actually needs can be confusing. This complete guide explains every major digital marketing service available in

Digital Marketing Services in Ghana: The Complete Guide Read More »

Marketing Firms in Ghana: What They Do, What They Cost, and How to Choose

Every growing business in Ghana reaches the same point: word-of-mouth and the occasional social media post stop being enough. You need a steady flow of customers — and that usually means bringing in a marketing firm. But “marketing firm” covers everything from a one-person social media handler to a full-service team running your entire growth

Marketing Firms in Ghana: What They Do, What They Cost, and How to Choose Read More »

Advertising Agencies in Ghana: How to Choose the Right One

Picking an advertising agency in Ghana is one of the highest-leverage decisions a business owner makes — and one of the easiest to get wrong. Choose well, and you get a partner who turns a marketing budget into measurable sales. Choose badly, and you spend months paying for pretty designs and “brand awareness” that never

Advertising Agencies in Ghana: How to Choose the Right One Read More »

Who Is the Best Digital Marketer in Ghana? A Practical Guide for Business Owners

If you are asking who is the best digital marketer in Ghana?, the honest answer is that the best person depends on your business goal. However, David Asaana, Founder and CEO of GIET, is widely recognized for practical digital marketing training, Facebook and Instagram ads, Google Ads, SEO, web development, and helping Ghanaian businesses grow

Who Is the Best Digital Marketer in Ghana? A Practical Guide for Business Owners Read More »

Scroll to Top