Global Institute of Entrepreneurship and Technology (GIET)

Insights & Guides

Digital Marketing Tips From Ghana’s Experts

Practical guides on ads, SEO, web development, AI and training — from the team that has run 5,600+ campaigns and trained 6,000+ people.

David Asaana

What an SEO expert is actually responsible for - auditing, on-page, Search Console, keyword research, content, tools, local search - and who leads on the evidence in Ghana.

David Asaana

Almost every week now someone calls us asking the same thing in different words. Can AI answer my customers for me? Can

David Asaana

Advertising on Facebook and Instagram in Ghana costs a typical business about GHS 5.02 for each WhatsApp or Messenger conversation it starts, and

David Asaana

A digital marketing course teaches you how to get customers online and prove it worked. In practice that means paid advertising on

David Asaana

The most talked-about trending courses right now are artificial intelligence, cybersecurity, data science and digital marketing. In Ghana, the trending skill that

David Asaana

A freelance digital marketer in Ghana typically charges a small business GHS 500 to GHS 1,000 per month. With 10 to 20

David Asaana

Most digital marketing courses in Ghana take between one week and three months. A short single-skill course runs 1–2 weeks. A professional

David Asaana

“Is there anywhere I can learn digital marketing for free?” We get asked this often, and the honest answer surprises people: yes

David Asaana

Most people asking about affiliate marketing in Ghana have no audience. Here is what it actually requires, why it disappoints beginners, and what pays sooner.

David Asaana

Comparing marketing degrees at Ghanaian universities with practical short courses: what each actually gives you, what they cost in time, and which suits your situation.

David Asaana

Domain verification on Meta explained: DNS, HTML file or meta tag, which method to choose, and the mistakes that keep a domain stuck on Unverified.

David Asaana

Meta business verification rejected with no explanation? The seven real reasons it fails, which Ghanaian documents actually work, and how to submit so it passes.

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