Facebook & Instagram Ads
Facebook & Instagram Ads Setup & Management in Ghana
Meta advertising is our home turf — 5,600+ campaigns and counting. We handle everything from account and pixel setup to creative, targeting and daily optimisation, so your ads bring in real leads and sales, not just likes.
What’s Included
Everything You Get
- Business Manager & Pixel setup
- Audience research & targeting
- Ad creative & copywriting
- Campaign launch & A/B testing
- Retargeting & lookalike audiences
- Daily optimisation
- Clear ROI reporting
Who This Is For
Built for Businesses That Need Enquiries, Not Likes
Meta ads work best when there is something real to sell and someone ready to respond. If that is you, this is where your budget belongs.
- Businesses getting messages and calls but no consistent flow of them
- Shops, salons, clinics, schools, real estate and service businesses selling to Ghanaian customers
- Owners who have boosted posts before and want to know why it stopped working
- E-commerce stores that need trackable sales, not guesswork
- Businesses selling by WhatsApp who want the enquiries to arrive automatically
- Brands ready to spend at least a modest daily budget consistently for 30 days
Problems We Solve
Why Facebook Ads Fail for Many Ghanaian Businesses
In most accounts we audit, the platform is not the problem. One of these six things is.
Boosting instead of Ads Manager
Boost gives you likes and comments. Ads Manager gives you objectives, real targeting, the pixel and retargeting. Almost every wasted cedi we find starts here.
The wrong campaign objective
Optimising for engagement and expecting sales is the single most common mistake. We match the objective to the outcome you actually want — messages, calls, leads or purchases.
Targeting that is too broad or too narrow
“Everyone in Ghana, 18–65” burns money. So does an audience of 4,000 people. We build interest, custom and lookalike audiences from your own data.
No pixel, no tracking, no proof
Without the Meta Pixel and Conversions API you are guessing. We install proper tracking so you can see cost per lead and cost per sale, not just reach.
Weak creative and a weaker offer
No targeting rescues a bad offer. We write the script, shoot or edit the video, and test hooks until one wins.
No retargeting and no follow-up
The people who already messaged or watched are your cheapest buyers. Most Ghanaian advertisers never run a single retargeting campaign.
Our Process
How We Run Your Meta Ads
The same process behind 5,600+ campaigns and over $2M in managed ad spend.
Audit & discovery
We look at your account, past campaigns, offer and margins. If ads are not the right answer for your business right now, we tell you.
Setup done properly
Business Portfolio, ad account, Meta Pixel and Conversions API, standard events and custom conversions — configured correctly from the start.
Creative & offer
Ad copy, hooks and creative built for Ghanaian buyers. For advanced campaigns we script, record voiceover and edit the video professionally.
Launch & test
We launch with a deliberate test structure — audiences and creatives tested against each other rather than everything changed at once.
Optimise & scale
We cut what loses, scale what wins, and add retargeting for people who engaged but did not buy.
Report in plain language
Monthly reporting on what matters: enquiries, calls, orders, cost per result — not vanity metrics.
What Makes Us Different
Why Businesses Choose GIET for Meta Ads
- We have run 5,600+ campaigns and managed over $2M in ad spend
- One ad account we manage produced $330,000+ in tracked sales
- Our tutorials on Meta advertising rank #1 worldwide on YouTube with 2.5M+ views
- You own your ad account, pixel and data — always
- We build for WhatsApp-first buying, which is how Ghana actually shops
- If we think your offer or margins will not support paid ads, we say so before you spend
Timeline: what to expect
Setup and tracking take about a week. The learning phase runs roughly 7–14 days while the algorithm finds your buyers, so judge results at 30 days rather than day three. Most accounts see meaningful enquiry flow within the first month, and improve as retargeting and testing data build.
Investment
Two costs, always separate and always transparent: our management fee, and your ad budget which goes directly to Meta and stays in your own account. Fees depend on scope — a single campaign is different from a full-funnel account. Book a free call and we will give you a clear number plus a realistic minimum budget for your goal.
Why GIET
Proof, Not Just Promises
Led by David Asaana — author of 4 books and a digital marketing educator with 2.5M+ YouTube views.
Proven Results
Real Results, Not Just Promises
We’ve turned ad spend into tracked, profitable growth for brands across four continents — with verifiable numbers, not vague claims.
That’s over GHS 24M in ad spend managed and an estimated GHS 120M+ in client revenue generated. See the full breakdown, taken straight from live ad accounts.
Questions & Answers
Frequently Asked Questions
It depends on your goal and competition, but you need enough daily budget for the algorithm to gather data — spreading a tiny budget across many audiences rarely works. On a free call we will give you a realistic minimum for your specific objective rather than a generic number.
No. Many Ghanaian businesses run message, WhatsApp and call campaigns successfully without one. A website helps with tracking, retargeting and scale, so it becomes more valuable as you grow.
You do, always. We work inside your Business Portfolio with the access we need. If we ever stop working together, your account, pixel, audiences and data stay with you.
Setup takes about a week, then roughly 7–14 days of learning phase. Judge performance at 30 days. Some accounts get enquiries in the first days; consistent, improving cost per lead is a month-one to month-two outcome.
Yes. For advanced campaigns we write the script, record voiceover, and edit professionally. For simpler campaigns we can work with enhanced versions of your own photos and videos.
We handle account, verification, pixel and policy issues regularly — it is one of the things we are best known for. If it happens while we manage your account, resolving it is part of the work.
Yes. Many clients prefer that. See our two-week Facebook & Instagram Ads course, or private VIP training with David Asaana.
Yes. We manage accounts for clients in several countries and work over Zoom, Google Meet and WhatsApp.
Let’s Grow Your Business
Book Your Free Strategy Call
Tell us about your goals and we’ll show you exactly how facebook & instagram ads can grow your leads and sales — no obligation.